Epublishing and Smashwords

More and more authors are going the way of epublishing. Why? Many reasons, not least of them being that traditional publishers are pushing us that way. Take a look at this: http://blog.smashwords.com/2010/10/seven-secrets-to-ebook-publishing.html

and this:

Introduction to Smashwords - Ebook Publishing and Distribution Made Easy

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Right now, it's not for everyone. In a few years...it might be the ONLY way to get started, get noticed and get published by a big 5.

What are your thoughts?