Monday, February 28, 2011

Monday Marketing - Yes, Please Grab My A...

Did that headline grab your attention? Did it stand out in your list of new posts and you just had to know what it meant? Did you think I really wanted you to grab my ass????

I hope so. I mean, not about grabbing my butt, but about piquing your interest. That was my intention. I wanted to grab your attention and I want you to grab mine. With your marketing pieces, that is.

What's the next thing you noticed in this blog post? Probably the picture, right? And if you hadn't seen the title first, you probably even noticed the picture before the headline. If you're normal, anyway, which I'm not quite sure about. You are a writer, after all.

Studies have proven a gazillion times that when we browse media with a mixture of photos, headlines and text (e.g., newspaper, magazine, web page), we look at pictures first. If they pique our interest, especially with an attention-grabbing caption, we'll read the headline. If the headline keeps our attention, then we'll start reading the text that accompanies it all.

After pictures, our eyes go to titles. Sometimes there is no picture, but a good headline will stand out enough to grab us anyway. Especially in media where only a list of titles is provided first and you have to click for more information.

So when you're creating a marketing piece, whether it's a display advertisement or a banner ad, a press release or a blog post, include an eye-catching picture and create a headline that makes the viewer or reader want to know more. When you grab their attention with these two items, they'll start reading or clicking or doing whatever you want them to do so you can create a strong desire in them to take action.

We'll talk about creating desire another time. First, you must have the reader's interest. Use the power tools - the graphic and the headline - to grab their attention. And if that doesn't work, I suppose you can try grabbing their ass, but, well, proceed with caution and don't say I told you to do it!

15 comments:

  1. Great post! And that pic is just flippin' hot! I've been trying to use more pictures when I post on the blogs, but I'm often skittish because of copyright. It's bad Karma to break those laws! :-D

    elizabethisaacs.com

    ReplyDelete
    Replies
    1. Finest Jackpot Intraday Tip in India
      https://banknifty.today/jackpot-intraday-tips/
      If you’re an avid trader or an investor looking to maximize your returns in the Indian stock market, you’ve likely come across the term Jackpot Intraday Tips. These tips are coveted for their potential to yield significant profits within a single trading day. In this article, we will delve into what makes the Finest Jackpot Intraday Tips in India and how they can impact your trading strategies. We’ll also provide insights into Banknifty.today, a platform dedicated to helping you navigate the complexities of the Indian stock market.

      Delete
  2. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!Thanks Customer loyalty

    ReplyDelete
  3. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Toronto Google Ads services

    ReplyDelete
  4. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Søkemotoroptimalisering

    ReplyDelete
  5. This particular is usually apparently essential and moreover outstanding truth along with for sure fair-minded and moreover admittedly useful My business is looking to find in advance designed for this specific useful stuffs… SEM services

    ReplyDelete
  6. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Cansoft

    ReplyDelete
  7. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Google ads Toronto

    ReplyDelete
  8. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. How to improve sales

    ReplyDelete
  9. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Web design newcastle

    ReplyDelete
  10. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. SEO services edinburgh

    ReplyDelete
  11. Great article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. check out a variety of digital marketing services

    ReplyDelete
  12. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. organizational professional

    ReplyDelete
  13. Thanks for providing recent updates regarding the concern, I look forward to read more. online quiz

    ReplyDelete
  14. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. create your own quiz

    ReplyDelete

My fave 3 Cs - coffee, chocolate and COMMENTS!